Justin Baldoni’s production company partnered with an anti-DV foundation

Justin Baldoni’s newly-hired crisis management team is crisis-managing like crazy. It feels like Baldoni is firing on all cylinders in his war (?) with Blake Lively and Ryan Reynolds. If I’m giving Justin the benefit of the doubt, I would say that he was probably legitimately concerned that Blake and Ryan were going to do a number on him. Baldoni stayed ready so he didn’t have to get ready, you know? Speaking of, while Blake is telling people to wear florals and bring their girlfriends to It Ends With Us, Baldoni’s production company has partnered with an anti-domestic violence charity to provide resources:

Justin Baldoni‘s production company Wayfarer Studios is partnering with the No More Foundation to provide resources and information related to the abuse depicted in Baldoni’s latest film, “It Ends With Us.”

Through an end card running in the film’s credits, and a dedicated page on their website, No More aims to offer survivors of domestic and sexual violence (and their loved ones) easy access to help. Most notably, the No More Global Directory connects people to support services in the U.S. and 200 countries and territories around the world.

“Wayfarer Studios has an ambitious mission: We aspire to create projects that are both commercial and truly make a difference in the lives of our viewers,” said Wayfarer co-founder and “It Ends With Us” star Baldoni, who also directed the film. “We’ve partnered with No More because we want to ensure that Wayfarer Studios projects, specifically those that address domestic and sexual violence and abuse, are made with purpose and the intention to educate, support and ultimately provide resources for viewers who may see themselves via their current situation on screen.”

[From Variety]

As I said, the crisis management is doing its thing. As many have pointed out, it genuinely seems like Baldoni and Lively fell out in post-production. That might have had something to do with Lively bringing in her own editor to create a “IEWU: Lively Cut.” But I sort of wonder if Baldoni and Lively also had a significant falling out over the promotion. As in, Baldoni and his team created a plan of how to discuss the topic of DV, what to say when asked about the subject matter, how the production company would partner with No More to provide education and resources… and Blake was like “nope” to all of that. Blake was like, actually, I’m going to launch my haircare label and treat this like it’s a light rom-com and fashion show!

The internet isn’t happy with how Blake Lively has been conducting herself in “It Ends With Us” PR, comparing her interviews to Justin Baldoni’s.

After seeing interviews side-by-side, what do you think? pic.twitter.com/CsCoQ3MI1b

— Evie Magazine (@Evie_Magazine) August 13, 2024

Photos courtesy of Backgrid, Cover Images.