I genuinely have no idea what’s really happening between Scooter Braun and his clients, including Ariana Grande and Justin Bieber. Demi Lovato absolutely left Braun, both sides have confirmed that. But Ariana and Justin’s standing with Braun and his management company SB Projects is still up in the air. Variety had a piece (which I covered separately) in which their industry sources were all over the place. My best guess is that both Ariana and Justin are leaving SB Projects, but Scooter is reminding them both that they still have contracts with him and it’s not as easy as just announcing something to Billboard or People Mag. Speaking of, Bieber’s team announced something to People Mag:
For the first time in 16 years, Justin Bieber is working on music without Scooter Braun by his side, a source tells PEOPLE exclusively. While the source says Bieber, 29, is “still managed” by Braun, 42, multiple insiders tell PEOPLE the pair haven’t spoken in nearly a year. (Puck News was first to report the estrangement.)
“Justin’s been working on his new record for the last six months. Scooter and SB Projects have not set up one session or done one thing for this [new] record,” says the source. “The relationship with Scooter has run its course.”
A rep for Braun has not commented on the situation, and a label rep for Bieber did not immediately respond to a request for comment from PEOPLE.
On Tuesday a source confirmed that Ariana Grande had parted ways with Braun after 10 years of working together. “They are friendly but she’s outgrown him and is excited to go in a different direction,” said a source close to the situation. “Yes there are negotiations happening because of contracts. But this is her choice. It’s time for something new.”
Still, a music industry source with knowledge of the situation maintained that “all of Scooter Braun’s clients are under contract and negotiations have been going on for several months as Scooter steps into his larger role as HYBE America CEO,” adding, “People are spreading rumors based on what they know, but they are off. Scooter’s team at SB Projects are still handling both Justin and Ariana as they work through what this new structure looks like.”
“All of Scooter Braun’s clients are under contract and negotiations have been going on for several months…” So… Scooter must have stepped away from the daily management last year, and Ariana and Justin are not happy with the people currently handling their careers at SB Projects. That’s my take. I also believe that Justin and Ariana are both ready to spread their wings and get new teams now that they’re 29/30 years old, but they aren’t completely clear on how to actually untangle themselves from their management, especially with Scooter breathing down their necks and reminding them: “we’ve got contracts, dummies.”
Photos courtesy of Backgrid, Cover Images.
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West Hollywood, CA – Record Executive, Scooter Braun steps out for a night of partying Delilah Nightclub in West Hollywood.
Pictured: Scooter Braun
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West Hollywood, CA – Justin Bieber and wife Hailey Bieber spotted leaving the Great White after enjoying breakfast together in West Hollywood.
Pictured: Justin Bieber, Hailey Bieber
BACKGRID USA 24 JUNE 2023
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Please Pixelate Face Prior To Publication*
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Las Vegas, Nevada, 05/19/2013 – The 2013 Billboard Music Awards – Backstage. Presented by Chevrolet, Samsung Galaxy Las Vegas, Buffalo and Cambio.
-PICTURED: Scooter Braun, Ariana Grande
-PHOTO by: Sara Jaye Weiss/startraksphoto.com
Startraks Photo New York,
NY For licensing please call 212-414-9464
or email [email protected]Featuring: Scooter Braun, Ariana Grande
Where: Las Vegas, Nevada, United States
When: 19 May 2013
Credit: Sara Jaye Weiss/StartraksPhoto.com
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-Los Angeles, CA – 01/26/2020 62nd Annual GRAMMY Awards – Red Carpet
-PICTURED: Ariana Grande
-PHOTO by: Startraksphoto.com
-SRK_83312Startraks Photo
New York, NY
For licensing please call 212-414-9464 or email [email protected]Featuring: Ariana Grande
Where: Los Angeles, California, United States
When: 26 Jan 2020
Credit: Startraksphoto.com
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-Los Angeles, CA – 01/27/2020 Justin Bieber Seasons Premiere
-PICTURED: Scooter Braun and Justin Bieber
-PHOTO by: Sara De Boer/startraksphoto.com
-SDL_8699Startraks Photo
New York, NY
For licensing please call 212-414-9464 or email [email protected]Featuring: Scooter Braun and Justin Bieber
Where: Los Angeles, California, United States
When: 27 Jan 2020
Credit: Sara De Boer/startraksphoto.com
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North America Rights – Los Angeles, USA – 20220212 –
‘Homecoming Weekend’ Featuring Justin Bieber And Marshmello Hosted By The h.wood Group And REVOLVE Presented By PLACES.CO and Flow.com, Produced By Uncommon Entertainment held at the Pacific Design Center on February 11, 2022 in West Hollywood, Los Angeles, California
-PICTURED: Scooter Braun
-PHOTO by: Image Press Agency/ABACA USA/INSTARimages.com
-798177_124.jpgThis is an editorial, rights-managed image. Please contact Instar Images LLC for licensing fee and rights information at [email protected] or call 1 212 414 0207 This image may not be published in any way that is, or might be deemed to be, defamatory, libelous, pornographic, or obscene. Please consult our sales department for any clarification needed prior to publication and use. Instar Images LLC reserves the right to pursue unauthorized users of this material. If you are in violation of our intellectual property rights or copyright you may be liable for damages, loss of income, any profits you derive from the unauthorized use of this material and, where appropriate, the cost of collection and/or any statutory damages awarded
Featuring: Scooter Braun
Where: Los Angeles, California, United States
When: 12 Feb 2022
Credit: Image Press Agency/ABACA USA/INS**North America Rights**


