On starting The Honest Company:
“[People] usually thought of someone in my position as more of a spokesperson, someone that would sell beauty products. Most of my advisers in entertainment thought I should do a perfume or something like that. The reason why I went into business was really to create a safer and healthier world for my children and for all children. The rise of toxic chemicals in our everyday life has contributed to so many serious and chronic illnesses. I felt someone really needed to make better products that are safe, non-toxic, healthy, beautifully designed, affordable and easy to get.”
… says Jessica.
