Like every other budget-con girl I already loved H&M for affordable trend shopping. But now I love them on a whole new level. They may have single-handedly saved our daughters and granddaughters years of anguish and body issues by leading the way in promoting real size models and clothes without a mention of ‘plus size’ anywhere.
Kudos, H&M. Karma will be good to you.
In an industry where size zero models are the rule and size ten models are the exception, a fashion shoot that uses a ‘plus-size’ model without actually labeling the shoot ‘plus-size,’ is a rare find.
But H&M’s new Beachwear collection, presented on the retailer’s online womenswear homepage, features U.S. size 12 model Jennie Runk, minus the ubiquitous and stigmatizing term ‘plus-size’.
‘Her section isn’t labeled “Plus-Size Beachwear” — it’s just beachwear, period,’ writes Jezebel’s Jenna Sauers. Read more here.
