Back in May, there was a strange update on a low-stakes royal story I’ve been following for a while. For a couple of years now, the British media has been trying to hype the Princess of Wales’s fashion and the questionable “Kate Effect.” There’s been a renewed interest in trying to make the Kate Effect into a thing because those same people cannot stand to watch as everything the Duchess of Sussex wears sells out immediately. Everything Meghan’s children wear sells out immediately too. So, back in May, the Times of London was pushing yet again for Kate to be allowed to issue “royal warrants,” basically official endorsements for any product or service she uses/enjoys or wants to promote. It’s actually getting weird, that King Charles still hasn’t allowed Kate OR William to issue their own royal warrants. Well, now the Mail’s Ephraim Hardcastle column (which is back online after a multi-month quiet season) claims to have an explanation for the Curious Case of the Royal Warrants:
Is the protracted delay in William and Kate issuing their own royal warrants the result of a long-standing disagreement between King and heir? Charles maintains the time-honoured system of allowing businesses who supply anything from horse bedding to fine jewellery to put the royal arms on their products. But William has been agitating for reform. Apparently, he would prefer to encourage new businesses and initiatives with royal patronage, helping them to grow, rather than issue warrants to established firms. Finding a compromise has evidently been tricky.
Again, this is not the sexiest or most interesting royal gossip, but it’s been something I’ve kept my eye on. It’s really strange that the heir (!!) and his wife are not allowed to give royal warrants, and I’m not sure this explains the delay at all. Like, even if William thought there was a better method of “royal endorsement,” why would William put up this much of a fuss about simply slapping his coat of arms on whatever scooter company or cardigan-maker he likes? And why shut down Kate’s chance to make some news without having to lift a finger? I don’t buy this explanation at all – I still wonder if this is all about Charles and Camilla not wanting William and Kate to get any attention?
Photos courtesy of Avalon Red, Cover Images.
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The Prince and Princess of Wales attend a service of thanksgiving at Westminster Abbey in London on the 80th anniversary of VE Day. Picture date: Thursday May 8, 2025.
NO UK USE FOR 48 HOURS,Image: 996579342, License: Rights-managed, Restrictions: NO UK USE FOR 48 HOURS- Fee Payable Upon reproduction – For queries contact Avalon [email protected] London 44 20 7421 6000 Los Angeles 1 310 822 0419 Berlin 49 30 76 212 251 Madrid 34 91 533 42 89, *** NO UK USE FOR 48 HRS ***, Model Release: no, Credit line: Avalon.red/Avalon
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(left to right) King Charles III, Queen Camilla, the Prince and Princess of Wales attend a Service of Thanksgiving at Westminster Abbey in London on the 80th anniversary of VE Day. Picture date: Thursday May 8, 2025.
NO UK USE FOR 48 HOURS,Image: 996579441, License: Rights-managed, Restrictions: NO UK USE FOR 48 HOURS- Fee Payable Upon reproduction – For queries contact Avalon [email protected] London 44 20 7421 6000 Los Angeles 1 310 822 0419 Berlin 49 30 76 212 251 Madrid 34 91 533 42 89, *** NO UK USE FOR 48 HRS ***, Model Release: no, Credit line: Avalon.red/Avalon
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- The Prince and Princess of Wales leave after attending a Service of Thanksgiving at Westminster Abbey in London on the 80th anniversary of VE Day.,Image: 996608021, License: Rights-managed, Restrictions: *** NO UK USE FOR 48 HRS ***, Model Release: no, Credit line: Aaron Chown/Avalon
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- LONDON, ENGLAND – MAY 08: Catherine, Princess of Wales attends a concert to mark the 80th Anniversary of VE Day at Horse Guards Parade on May 08, 2025 in London, England. The King and Queen, joined by Members of the Royal Family, will take part in events from May 5th to May 8th to commemorate the 80th anniversary of VE Day, which signalled the end of the Second World War in Europe.,Image: 996694978, License: Rights-managed, Restrictions: *** NO UK USE FOR 48 HRS ***, Model Release: no, Credit line: Chris Jackson/Avalon
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The Princess of Wales attends a special industry showcase event hosted by the British Fashion Council (BFC) at 180 Studios, where Her Royal Highness presented the Queen Elizabeth II Award for British Design.
The event celebrated the impact of young British creatives and the UK’s thriving fashion industry, and recognised designers who are leading the way in sustainable practices and making a positive impact on the environment.
London, UK. 13th May 2025.,Image: 998534874, License: Rights-managed, Restrictions: Supplied by AVALON – Fee Payable Upon Reproduction – For queries contact Avalon – [email protected] London: 44 (0) 20 7421 6000 Los Angeles: 1 (310) 822 0419 Madrid: 34 91 533 4289, Model Release: no, Credit line: Photo by Amanda Rose/Avalon
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- The Princess of Wales during a visit to the British Fashion Council at 180 Studios in central London, where she will present the Queen Elizabeth II Award for British Design. Picture date: Tuesday May 13, 2025. PA Photo. See PA story ROYAL Kate.,Image: 998556376, License: Rights-managed, Restrictions: *** NO UK USE FOR 48 HRS ***, Model Release: no, Credit line: Aaron Chown/Avalon
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Members of the British Royal Family attend the Commonwealth Day Service of Celebration at Westminster Abbey
Featuring: Catherine, Princess of Wales and William, Prince of Wales
Where: London, United Kingdom
When: 10 Mar 2025
Credit: Cover Images
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Concert celebrating the 80th Anniversary of VE Day, held at the historic Horse Guards Parade
Featuring: Prince William, Catherine Princess of Wales
Where: London, United Kingdom
When: 08 May 2025
Credit: Toby Melville/PA Images/INSTARimages**NORTH AMERICA RIGHTS ONLY**
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The Prince and Princess of Wales stand at the top of the Garden steps before the start of a Royal Garden Party at Buckingham Palace, London
Featuring: William, Prince of Wales, Catherine, Princess of Wales
Where: London, United Kingdom
When: 20 May 2025
Credit: PA Images/INSTARimages**NORTH AMERICA RIGHTS ONLY**
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The Princess of Wales talks to guests during a Royal Garden Party at Buckingham Palace, London
Featuring: Catherine, Princess of Wales
Where: London, United Kingdom
When: 20 May 2025
Credit: PA Images/INSTARimages**NORTH AMERICA RIGHTS ONLY**
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The Prince and Princess of Wales, known as the the Duke and Duchess of Rothesay when in Scotland, attend the naming ceremony for HMS Glasgow, at the BAE Systems shipyard in Scotstoun, Glasgow
Featuring: Catherine, Princess of Wales, William, Prince of Wales
Where: Glasgow, United Kingdom
When: 22 May 2025
Credit: PA Images/INSTARimages**NORTH AMERICA RIGHTS ONLY**
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The Prince of Wales, known as the Duke of Rothesay when in Scotland, attends the naming ceremony for HMS Glasgow, a state-of-the-art Type 26 anti-submarine frigate, at the BAE Systems shipyard in Scotstoun, Glasgow
Featuring: William, Prince of Wales
Where: Glasgow, United Kingdom
When: 22 May 2025
Credit: PA Images/INSTARimages**NORTH AMERICA RIGHTS ONLY**
