It’s been well-established at this point that the Duke and Duchess of Cambridge are two keen desperados who will do anything to stay in the news and embiggen themselves. I say “anything,” but that’s not true. They won’t actually do the f–king work. All they’re actually prepared to do is set up pub photoshoots and vaguely copy the Sussexes whenever possible. Prince William’s whole Keenshot/Earthshot thing is William’s attempt to have a “signature” charity or cause, because his brother has Invictus, Sentebale and now Archewell. And William is doing streaming now too! And he makes sad, keen documentaries which no one watches.
William is going to continue to try to both copy and outdo Harry, and the latest message from House Keen is “look, we can hang out with Americans TOO!!” Which American? Michael Bloomberg, the eccentric billionaire who funds a lot of environmental causes (and gun control causes). Bloomberg has agreed to become “a global adviser to the winners of Prince William’s Earthshot Prize.” Baldingham and Bloomberg also coauthored a USA Today column which basically just explains how Keenshot works and why we should all be keen about the environment – you can read it here.
I find it interesting that the piece was not published at Bloomberg News? Then again, Bloomberg News is paywalled and I guess the point of the op-ed was an accessible message that people could read for free. The other point of the op-ed was that William is desperate to tap into an American market the same way Harry has. LOL. Still, the PR around Keenshot is overwrought and not actually that accessible. That’s because William continues to center himself within every article about Keenshot: it’s about how HE is keen, what HE tells HIS children, how upset HE will be if we don’t save the environment.
Welcome to @MikeBloomberg Global Advisor to The #EarthshotPrize Winners ?
In @USATODAY, Prince William & Mike Bloomberg explain why we need to unleash a new generation of innovators & leaders to tackle the greatest challenges facing our planet.#EarthshotLondon2021
— The Earthshot Prize (@EarthshotPrize) September 28, 2021
Photos courtesy of Avalon Red.
