Sam McKnight is a famous British hair stylist. He’s done hair for probably thousands of magazine shoots and ad campaigns. His big claim to fame was that he was Princess Diana’s favorite hairstylist in the 1990s, and he was widely credited for getting Diana to ditch the big hair and go for that choppy, shaggy, minimalist style she adopted post-separation. Well, McKnight turned 70 years old and he gave a few interviews about his birthday, his salon and all of the famous women he’s worked with. His comments about Diana and the other royal women got a lot of attention.
Meeting Diana on a shoot with Patrick Demarchelier: “Princess Diana comes bouncing up the stairwell,” says McKnight. “She stuck out her hand with a big smile and said, ‘Hi, I’m Diana’ – both of us melted.” Somehow, during that shoot, Demarchelier convinced the Princess of Wales to sit on the floor. “Patrick’s French accent was very strong, indecipherable. He kept saying, ‘Sit on the floor bébé. Bébé, sit on the floor,’” McKnight demonstrates, fondly mimicking the photographer. She found the whole thing hilarious. “‘He wants me to sit on the floor? [But] I’ve got a ball gown on.’ She was really laughing,” he remembers.
He convinced Diana to stop getting perms: During their early years together, McKnight delicately manoeuvred the Princess away from her fail-safe perm. “I was back and forth between London and New York working – in between she’d often have a sneaky perm,” he says, laughing. Two years in, she adapted to McKnight’s modernity, giving him carte blanche to style her hair as he saw fit, which by the mid-’90s meant a soft and understated look.
He adored Diana: Though McKnight is respectfully tight-lipped about what was said between them, their relationship ran deep. “I loved her,” he emphasises. “She was so funny. She was so funny,” he repeats. “She sent [me] these really filthy birthday cards from this card shop on Kensington High Street.”
There is no replacement for Diana: “There’s never really been a replacement [for her],” he says, quickly correcting himself. “That’s the wrong word. No one has ever fitted into that spot she created, there’s been a void there.”
McKnight remains a faithful supporter of the Royal family. “I think Kate does a great job.” He pauses. “I think Meghan could have done an amazing job too, I really do. And I thought that was sad, you know?”
The bit about Diana’s perm was news to me, I had no idea she was getting sneaky perms! That’s so funny, but it explains how she got so much volume in the late ‘80s and early ‘90s. As for what he says about there being no replacement for Diana… he’s right and people are mad that he’s right. The royals and the press have been chasing that Diana high ever since. They had it briefly with Meghan, but their own racism prevaled over the need to exploit another woman. Meanwhile, I would love to know what professional hair stylists really think about Kate AND her hair. Alas, McKnight wants those honors, so he’s going to keep his mouth shut about another hair stylist’s work.
Photos courtesy of Avalon Red, Backgrid, Cover Images.
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- Diana, Princess of Wales,Image: 514932301, License: Rights-managed, Restrictions: WORLD RIGHTS – Fee Payable Upon Reproduction – For queries contact Avalon.red – [email protected] London: 44 (0) 20 7421 6000 Los Angeles: 1 (310) 822 0419 Berlin: 49 (0) 30 76 212 251 Madrid: 34 91 533 4289, Model Release: no, Credit line: John Shelley Collection / Avalon
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PRINCESS DIANA OF WALES, LADY DI.
1996 WASHINGTON DC
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03/03/2023. London, United Kingdom. Celebrity hair stylist Sam McKnight with his MBE after an Investiture at Buckingham Palace in London.,Image: 760062592, License: Rights-managed, Restrictions: Licenced to i-Images Picture Agency. All Rights Reserved. UK copyright law applies to all print & online publications. i-Images space rates apply to all images.
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03/03/2023. London, United Kingdom. Celebrity hair stylist Sam McKnight with his MBE after an Investiture at Buckingham Palace in London.,Image: 760062629, License: Rights-managed, Restrictions: Licenced to i-Images Picture Agency. All Rights Reserved. UK copyright law applies to all print & online publications. i-Images space rates apply to all images.
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- LONDON, ENGLAND – MAY 08: Catherine, Princess of Wales attends a concert to mark the 80th Anniversary of VE Day at Horse Guards Parade on May 08, 2025 in London, England. The King and Queen, joined by Members of the Royal Family, will take part in events from May 5th to May 8th to commemorate the 80th anniversary of VE Day, which signalled the end of the Second World War in Europe.,Image: 996694978, License: Rights-managed, Restrictions: *** NO UK USE FOR 48 HRS ***, Model Release: no, Credit line: Chris Jackson/Avalon
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180 Studios, London, UK. 13th May 2025.
The Princess of Wales attends a special industry showcase event hosted by the British Fashion Council (BFC) at 180 Studios, where Her Royal Highness presented the Queen Elizabeth II Award for British Design.
The event celebrated the impact of young British creatives and the UK’s thriving fashion industry, and recognised designers who are leading the way in sustainable practices and making a positive impact on the environment.,Image: 998550983, License: Rights-managed, Restrictions: Supplied by AVALON – Fee Payable Upon Reproduction – For queries contact Avalon – [email protected] London: 44 (0) 20 7421 6000 Los Angeles: 1 (310) 822 0419 Madrid: 34 91 533 4289, Model Release: no, Credit line: Photo by Amanda Rose/Avalon
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- The Princess of Wales at the British Fashion Council at 180 Studios in central London, where she will present the Queen Elizabeth II Award for British Design. Picture date: Tuesday May 13, 2025.,Image: 998556209, License: Rights-managed, Restrictions: *** NO UK USE FOR 48 HRS ***, Model Release: no, Credit line: Aaron Chown/Avalon
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London, UNITED KINGDOM – **FILE PHOTOS** PRINCESS DIANA pictured in 1990s archive photos
Pictured: PRINCESS DIANA
BACKGRID USA 4 JULY 1996
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File photo dated 23/05/97 of Diana, Princess of Wales, as the 20th anniversary of Diana’s death will be commemorated on Thursday.
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Where: London, England, United Kingdom
When: 01 Jun 1989
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