Here’s an incomplete list of Prince William’s activities in the recent weeks: grimly worn a wrinkled robe to the Order of the Bath ceremony; played football at a youth center; escorted his wife (who couldn’t be bothered to memorize two sentences) to the naming of the HMS Glasgow; attended the FA Cup final; hosted a palace garden party. He’s not really burning the candle at both ends, although these events actually represent a “busy schedule” for the heir. Turns out, there was a reason why he “packed” his schedule – he allowed Sky News’ Rhiannon Mills to “shadow” him all of last week, and Mills wrote about it in a piece called “My week with Prince William, the quiet disruptor.” “Quiet” because he does f–k all. “Disruptor” because he plans to disrupt the “working royal” paradigm with his laziness. Some highlights from Mills’ piece:
The quiet disruptor in a wrinkled robe: The ornate robes of the Order of the Bath service, two weeks ago, felt like a world away from the more modern image he wants to portray. But as a man bestowed with so many traditional titles, it’s a new role he’s shaping for himself that is more intriguing – William, the quiet disruptor.
William doesn’t grab headlines: In a week when Time Magazine named the Prince and Princess of Wales in its top 100 philanthropists list for “modernising royal philanthropy”, I spent the week following the prince on various engagements. None of them particularly headline-grabbing, but all examples of how he’s setting out to do things differently, or underlining the challenges, and potential criticisms, he faces doing things his own way.
Giving voice to the voiceless princes: [His BBC YouTube series on rangers] is a project described as “the brainchild” of Prince William. But all of a sudden, there he was in the room, taking the mic to explain what it really means to him. Speaking about his drive to “give a voice to the voiceless”, it was indicative of what feels like a greater desire from him to articulate more publicly what he stands for.
Willy’s convening power: From conversations this week, with those who work closely with him, the word “convening” came up time and again; the prince doesn’t want to waste what he knows is a unique position, to bring people together, start conversations and support those who are already doing amazing things in their communities….This is now a man whose vision for the monarchy, I’m told, is increasingly driven by a desire to “shift the dial on global leadership” where others may be failing. With palace sources telling me he’d be more than happy to “be acknowledged” as a quiet disruptor, despite the criticism his new ways of working might bring.
Playing football in Leith: Wednesday, and William walked into a sweaty, but infectiously positive, community hall in Leith in Edinburgh. No ribbon cutting here, but this is the kind of visit the prince now sees as a big deal, “impact” the buzz word ahead of any engagement now.
Workshy Willy: Then there is family to consider, in a way that past generations just haven’t. Their working diaries are now arranged around their children. They’ve made no secret of that. On paper, it means fewer engagements compared to other members of the family, and it has led to mutterings of that word no one within the palace wants to hear: “workshy”.
Social impact is a buzzy phrase with no meaning: But talking to people in Glasgow, away from the royal visit, I overwhelmingly found most thought William was setting a good example by putting family first. What people were less clear on was his “social impact” work and what that is all about.
William can’t buy attention: The community projects may not necessarily grab as much attention as William and his advisors want, but what will be fascinating to watch is the potential long-term impact of this new kind of ethos.
Transition: As the Prince and Princess of Wales stood on the steps of Buckingham Palace at a garden party on Tuesday, pausing for the national anthem, you can’t help but wonder whether those traditional elements of royal life could face a shake-up when one day he leads the firm full time. Understandably, no one likes to talk about transition, and Prince William certainly doesn’t shout about his thoughts on what will come.
Mills had been spoon-fed many of these talking points, especially the “quiet disruptor” BS, the “social impact” nonsense and “convening power” stuff. William is actually copying his father with “convening power” – back in 2023, that was a HUGE talking point coming out of Buckingham Palace, that Charles believed his biggest strength as king was his convening power. In Charles’s case, that’s more accurate – he has established relationships with many world leaders, he can actually bring people to the table. That’s not the case for William. Even in these soft-focus, palace spoon-fed puff pieces, there are acknowledgements that William’s lack of depth and work ethic affects the coverage – William expects attention as his divine right as heir, and he’s mad that people think he’s boring, lazy and charisma-free. There should also be an acknowledgement that William and Kate are living the “half-in, half-out” model which was denied to the Sussexes.
Photos courtesy of Avalon Red, Cover Images.
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- Prince William – The Prince of Wales attends The Order of Bath Service at Westminster Abbey, London, England, UK on Friday 16 May, 2025.,Image: 999848854, License: Rights-managed, Restrictions: Please credit photographer and agency when publishing as Justin Ng/UPPA/Avalon., Model Release: no, Credit line: Justin Ng/Avalon
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- Prince William holds the the FA Cup following the Emirates FA Cup Final match Crystal Palace vs Manchester City at Wembley Stadium, London, United Kingdom, 17th May 2025,Image: 1000314091, License: Rights-managed, Restrictions: EDITORIAL USE ONLY;, Model Release: no, Credit line: Ae Cosgrove/News Images/Avalon
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- London, UK, 20 May 2025: William, Prince of Wales speaks to guests during a Royal Garden Party at Buckingham Palace in London.,Image: 1001420819, License: Rights-managed, Restrictions: *** NO UK USE FOR 48 HRS ***, Model Release: no, Credit line: Aaron Chown/Avalon
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- LEITH, SCOTLAND – MAY 21: Prince William, Prince of Wales smiles as he arrives for a visit as The Royal Foundation launches a new community impact partnership with Street Soccer Scotland at Leith Community Centre on May 21, 2025 in Leith, Scotland.,Image: 1001716093, License: Rights-managed, Restrictions: *** NO UK USE FOR 48 HRS ***, Model Release: no, Credit line: Chris Jackson/Avalon
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- LEITH, SCOTLAND – MAY 21: Prince William, Prince of Wales speaks with guests at the Edinburgh YMCA’s Youth Forum, about their aspirations and upcoming projects during a visit as The Royal Foundation launches a new community impact partnership with Street Soccer Scotland at Leith Community Centre on May 21, 2025 in Leith, Scotland.,Image: 1001716155, License: Rights-managed, Restrictions: *** NO UK USE FOR 48 HRS ***, Model Release: no, Credit line: Chris Jackson/Avalon
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- LEITH, SCOTLAND – MAY 21: Prince William, Prince of Wales plays football during a visit as The Royal Foundation launches a new community impact partnership with Street Soccer Scotland at Leith Community Centre on May 21, 2025 in Leith, Scotland.,Image: 1001716175, License: Rights-managed, Restrictions: *** NO UK USE FOR 48 HRS ***, Model Release: no, Credit line: Chris Jackson/Avalon
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- LEITH, SCOTLAND – MAY 21: Prince William, Prince of Wales smiles during a visit as The Royal Foundation launches a new community impact partnership with Street Soccer Scotland at Leith Community Centre on May 21, 2025 in Leith, Scotland.,Image: 1001716239, License: Rights-managed, Restrictions: *** NO UK USE FOR 48 HRS ***, Model Release: no, Credit line: Chris Jackson/Avalon
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William Prince of Wales Order of The Bath Service Westminster Abbey.London,United Kingdom 16th May 2025
Featuring: William, Prince of Wales
Where: London, United Kingdom
When: 16 May 2025
Credit: Cover Images
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William Prince of Wales Order of The Bath Service Westminster Abbey.London,United Kingdom 16th May 2025
Featuring: William, Prince of Wales
Where: London, United Kingdom
When: 16 May 2025
Credit: Cover Images
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The Prince and Princess of Wales stand at the top of the Garden steps before the start of a Royal Garden Party at Buckingham Palace, London
Featuring: William, Prince of Wales, Catherine, Princess of Wales
Where: London, United Kingdom
When: 20 May 2025
Credit: PA Images/INSTARimages**NORTH AMERICA RIGHTS ONLY**
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The Prince and Princess of Wales, known as the the Duke and Duchess of Rothesay when in Scotland, attend the naming ceremony for HMS Glasgow, at the BAE Systems shipyard in Scotstoun, Glasgow
Featuring: Catherine, Princess of Wales, William, Prince of Wales
Where: Glasgow, United Kingdom
When: 22 May 2025
Credit: PA Images/INSTARimages**NORTH AMERICA RIGHTS ONLY**
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The Prince of Wales, known as the Duke of Rothesay when in Scotland, attends the naming ceremony for HMS Glasgow, a state-of-the-art Type 26 anti-submarine frigate, at the BAE Systems shipyard in Scotstoun, Glasgow
Featuring: William, Prince of Wales
Where: Glasgow, United Kingdom
When: 22 May 2025
Credit: PA Images/INSTARimages**NORTH AMERICA RIGHTS ONLY**


