Britney Spears’ “Work Bitch” video: better than she’s been in a long time?

Above is the new music video for Britney Spears’ new single “Work Bitch”. This is the supposed “dance anthem” that will blow away Katy Perry and Lady Gaga, I guess. I covered it when the full track came out – go here to review. My assumption was that they would make a solid dance video for the single. But we got this mess instead. Shall we analyze? Let’s do it.

First 30 seconds: Britney in the desert, a Lamborghini driving around aimlessly, Britney sitting at a mirror… WTF? And the lack of dancing is off-putting. It’s like all Britney knows how to do these days is just put her arms out and sway.

0:37: Okay, her body looks pretty great.

0:45: Oh, she’s actually dancing now, not just posing.

1:00: Notice all the really fast edits, though? That’s because she’s not keeping up with the backup dancers.

1:10: Her weave is looking especially good in this video. I mean, I can still tell it’s a weave, but at least it’s not matted Barbie hair.

1:30: Now she’s inside, thank God. I was worried the whole video was going to be Britney dancing in the desert.

1:40: I don’t get the whip/riding crop stuff. It’s like it has no association to the song and the whip isn’t important to the “story” of the video.

2:15: Her body really does look great. This is the best she’s looked in a long time.

2: 25: Holy crap, are those hammerhead sharks?!

3:00: My favorite costume is the yellow bustier and the black slacks. That actually is a hot look.

3:25: The inverted triangle and the back-up dancers on a leash? I feel like this is some Da Vinci Code crap.

3:30: WORK BITCHES ON FIRE.

Yeah… this was slightly better than Britney’s videos the past few years, but at this point, they’ve set the bar pretty low. The video overall feels dated and silly and like Britney can’t dance anymore, but still… I’d rather watch this as opposed to most of Rihanna’s videos.

Photos courtesy of WENN.

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Special thanks Cele Bitch