As we discussed yesterday, Maria Sharapova received a two-year ban on professional tennis after she admitted (after she tested positive) to using a banned substance. Sharapova’s version of the verdict is that the ITF found that she did not intentionally use banned substances, that it was all some big misunderstanding. But if you read the full decision – you can see the PDF file of the decision here – you might realize that the ITF investigated Sharapova thoroughly and they had many good reasons for implementing the two-year ban. Still, most people aren’t going to delve that deeply into it, especially because Sharapova is going to appeal the decision and she’s still fronting like she really didn’t do anything wrong. What’s surprising is that so many of Sharapova’s sponsors aren’t delving too deeply into the ITF’s decision either. Many of the sponsors are sticking with her. Shock of shocks. Maria Sharapova has found support from sponsors after being given a two-year suspension for failing a drugs test at the Australian Open. Sharapova has vowed to fight the ban, announced by the International Tennis Federation on Wednesday, after she tested positive for prohibited substance meldonium and high-profile sponsors Nike, Head and Evian are standing by the Russian, with Nike lifting the suspension they imposed on their contract when news of her failed drugs test emerged in March. At the time of the failed test, the sportswear company said it was putting its eight-year, $70m deal on hold. But in a statement on Wednesday night, it said that it had decided to continue working with Sharapova. “The ITF Tribunal has found that Maria did not intentionally break its rules. Maria has always made her position clear, has apologised for her mistake and is now appealing the length of the ban,” read Nike’s statement. “Based on the decision of the ITF and their factual findings, we hope to see Maria back on court and will continue to partner with her.” Sharapova’s racket provider Head never wavered in its support of her, citing her as a “role model and woman of integrity” at the time of her failed test and proceeding to extend her deal. On Thursday, Evian said in a statement: “The ITF tribunal concluded that Maria Sharapova’s contravention was not intentional. Following this announcement, Evian has decided to maintain its long-lasting relationship with the champion.” Two of Sharapova’s other sponsors, watchmaker Tag Heuer and luxury car brand Porsche, have been less supportive. Porsche suspended activities with Sharapova following her failed test, and will now wait for the verdict to her appeal to the Court of Arbitration to Sport. The company said in a statement: “We have taken note of the recent International Tennis Federation ruling in the case of Maria Sharapova and are especially aware that it was decided that she was not accused of intentionally violating the World Anti-Doping Code. As Maria will appeal the decision, we will continue to keep all activities with her on hold until the final judgement has been reached.” Tag Heuer announced in March it had decided not to renew Sharapova’s contract, but has not ruled out working with her again in the future. Cosmetics brand Avon are also severing ties with Sharapova but insist that is not because of her doping ban. A spokesperson said: “Avon’s relationship with Maria Sharapova was a limited engagement that focused on one of our fragrances. The engagement is set to expire and we had not planned to extend this relationship regardless of the current situation.” [From The Guardian] The biggest deal was Nike, because that’s her most lucrative contract, and I’m absolutely shocked that they’re sticking with her. While Sharapova has always been more of a model than a professional tennis player, surely it’s bad business for an athleticswear company to continue spending tens of millions of dollars on an athlete banned from her sport following a thorough investigation? Surely it would just be easier for Nike to sever ties with Sharapova – for good cause, mind you – and start over with another player? And of course there’s a larger conversation to be had about privilege and what the reaction would have been if one of the Williams sisters had tested positive. Can anyone say that this would have the reaction if Serena was in this situation? Photos courtesy of WENN.
